Marketing strategies that can help small business increase their profit margins

Small business profitability depends on the marketing. Even if you have the best product in the world, you won’t be able to sell it without proper marketing! After all, marketing is the best way to get additional customers and offer your products to new markets. However, there are some marketing strategies that are simply the best and they should be used.

1.Use the internet

Maybe sounds like a well-known fact, but using the internet is the best and the fastest way to promote your business. According to a research, abusiness that is present on the internet grows almost 45% faster than those who are not present. The best thing here is the Google. Yes, using it will maximize your profit. Use AdSense and AdWords. Note: Most hosting companies will offer AdWords credit.


This is also the main strategy here. Avoiding it is going to be a severe mistake you will make just once. Make sure you use the internet as much as possible.

2.Choose your audience and the budget

Making money is only possible when you spend money. Spending it on the advertisement is more than just mandatory! Always choose the targeted audience. For example, do you want to use B2B (business to business) or B2C (business to clients)?

Choose the targeted people as well. There is no point in offering pure male products to women! Also, choosing the budget you are willing to spend is mandatory.

3.Marketing with the help of emails

This is another marketing strategy that simply must be used. Email marketing is the most popular and the most common type of promoting your business. It is also the most affordable. Make sure all the emails you send are mobile friends, due to the fact most people will check the email other smartphones.

Change and use proper email templates for your specific business. Don’t just copy the first one you see.

4.Use surveys

Surveys have two goals. The first one is they will help you get a better idea what people want in that specific area and what they need. The second benefit is the fact, surveys will be an indirect marketing strategy. Simply said, more people will know about your business. 

You can use online and real life surveys and they are a great way to offer to people what you really want.


If you can get awards, it will be perfect. This marketing strategy is also a great way to increase small business profitability. It also offers two benefits. You will get more people to know about you and your services or products will be more appreciated. Have you ever wondered why large companies show their awards as often as possible?

Combine all of these marketing strategies and your profit will go up. The main thing to remember is that you cannot stop it once you have reached your first goal. There are new people who need to be informed about your products or services.