No matter what business you are into, you must know that there are two key elements here. One is business profitability and another one is growth. Both of them are equally important, but both of them are completely different as well. We will explain both of them, so you can realize what is your priority and how you should make your business better.
In essence, business profitability is the profit your company makes. It is probably the main reason you have a business and it is the most important one. However, it is also the one that is the most complicated to improve. The next fact to know is that business profitability is the ultimate goal of any businessmen, and it is a mistake trying to achieve it in the beginning stage of your business.
Don’t think that the profit is a complete amount of money you earn within a month or a year! The actual profit is a difference between the complete earning of a business and costs you had in the same time frame. For example, if you earned $5,000 in one month, but your expenses is $4,000, your actual profit is $1,000. The main thing to know is that earning should be higher than the costs. The more the merrier in this case.
All business will start small, there is no other way. You will have to pay attention on your business; its facilities, services, products, employees, etc. in order to develop a business that has some potential. Now, we have come to the business growth we have mentioned. It is something you should consider after you have developed your business to the point that it becomes profitable. Therefore we may say that business growth comes after business profitability.
In simple terms, growth can be explained as an estimate. You are planning to increase profit, therefore, you must grow. This includes the number of potential clients and the number of products/services you have sold. The only way to grow is to extend your business. You can use the internet and you should open branches to other locations. The main goal is to make your business better-known and more successful.
Formula for calculating the gross profit
In order to make your business successful, there are some simple formulas you will have to use. The simplest one is:
(Revenue - cost of your services) / Revenue = gross profit
Simply, we will explain this number as the difference between the revenue and cost of your services (how much money you have spent on maintaining your business) divided by the revenue. The end result is shown in percentage and the higher is always better.
We added the formulas so you can use it in combination with the business growth. The business growth is successful if your gross profit shows results. If you invest in growth, but the gross profit stays the same, you are losing money. The cost of services includes all elements which drain funds from your business.