Marketing strategies that can help small business increase their profit margins

Small business profitability depends on the marketing. Even if you have the best product in the world, you won’t be able to sell it without proper marketing! After all, marketing is the best way to get additional customers and offer your products to new markets. However, there are some marketing strategies that are simply the best and they should be used. 1.Use the internet Maybe sounds like a well-known fact, but using the internet is the best and the fastest way to promote your business. According to a research, abusiness that is present on the internet grows almost 45% faster than those who are not present. The best thing here is the Google. Yes, using it will maximize your profit. Use AdSense and AdWords. Note: Most hosting companies will offer AdWords credit.   This is also the main strategy here. Avoiding it is going to be a severe mistake you will make just once. Make sure you use the internet as much as possible. 2.Choose your audience and the budget Making money is only possible when you spend money. Spending it on the advertisement is more than just mandatory! Always choose the targeted audience. For example, do you want to use B2B (business to business) or B2C (business to clients)? Choose the targeted people as well. There is no point in offering pure male products to women! Also, choosing the budget you are willing to spend is mandatory. 3.Marketing with the help of emails This is another marketing strategy that simply must be used. Email marketing is the most popular and the most common type of promoting your business. It is also the most affordable. Make sure all the emails you send are mobile friends, due to the fact most people will check the email other smartphones. Change and use proper email templates for your specific business. Don’t just copy the first one you see. 4.Use surveys Surveys have two goals. The first one is they will help you get a better idea what people want in that specific area and what they need. The second benefit is the fact, surveys will be an indirect marketing strategy. Simply said, more people will know about your business.  You can use online and real life surveys and they are a great way to offer to people what you really want. 5.Awards If you can get awards, it will be perfect. This marketing strategy is also a great way to increase small business profitability. It also offers two benefits. You will get more people to know about you and your services or products will be more appreciated. Have you ever wondered why large companies show their awards as often as possible? Combine all of these marketing strategies and your profit will go up. The main thing to remember is that you cannot stop it once you have reached your first goal. There are new people who need to be informed about your products or services.      

The Future of Business is Mobile

In this day and age, it is highly common for a person to own a mobile phone. It has become a necessity- a means to communicate, to check on the latest news, to request for food delivery, to generate business reports, or even to buy clothes. It's like having the world at your fingertips. Everything you need is just a click away. According to The Statistics Portal, the number of smartphone users this year is forecasted to reach 2.1 billion, or 28.3% of the global population. Come year 2020, it is expected to reach nearly 37%. That's more than one fourth of the population with access to the worldwide web through their mobile phones. In this regard, it is quite understandable why most businesses now are spending an arm and a leg for mobile apps. It has become a strategic marketing move for most companies- making their products and services available anytime, anywhere. Not only are they selling their products and services to the people, but the promise of convenience as well. Nowadays, everybody seems to have a mobile app for almost anything under the sun- you need a workout assistant, there is a fitness app; you need to learn new dish- there is a cooking app; you need to manage your business financials- there is an accounting app. These mobile apps got you covered for almost anything you need- from health, fashion, and lifestyle, to business. So now, the question is, which apps are worth your precious phone memory? How do you separate the wheat from the chaff? The answer is quite simple. It's just a matter of determining what you really need based on your day-to-day activities. If you're a businessman, best to go with an app that lets you check your numbers and follow up on billings wherever you may be. The BahaQuote mobile application, for instance, allows you to access various billings, online invoicing forms and proposals even where you are away from the office. This enables you to show your propositions to your client even when you're traveling. That’s the power of an efficient mobile business solutions app right there. Moreover, if you're a health buff, for instance, then perhaps a calorie counter app and a fitness app would best suit you.Imagine how great it would be if you're eating out and you have your mobile app to remind you to go easy on the cake. In the morning, to save you from the tumult of going to the gym, your fitness app gives you the kind of workout you need. Isn't it amazing? With all the mobile apps sprouting left and right, it is safe to assume that businesses have come to the realization that there is a viable market for mobile users. Furthermore,with the current trend of mobile app usage, it is very likely that the future of business is mobile. The Statistics Portal, https://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/. Accessed 18 November 2016
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